Inbound Marketing

[{"selector":"#anim-4f9fa913-2a1d-4838-84f9-0a8c565ef853 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.572916397084843%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":12000,"fill":"forwards"}] [{"selector":"#anim-4ca0625e-e3aa-4a2d-a734-a6ed1e6f72d4","keyframes":{"opacity":[0,1]},"delay":500,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d4c626e-b891-4953-9166-3d0d113d7309","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a39743a9-0837-46bf-88d5-7c80ba5d6b1f","keyframes":{"transform":["translate3d(0px, -386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6878e99-2f77-4152-8b74-6630ee3cc474","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abfafc48-2d2a-4d63-a0f3-f1b3260a6a02","keyframes":{"transform":["translate3d(-120.47782%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f893029f-148f-48dd-ac91-8924506d94ea","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f08b62d-8340-4295-b3b6-fe39e3636622","keyframes":{"transform":["translate3d(-120.51283%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Se você quer usar os meios digitais para desenvolver relacionamentos de longo prazo com os clientes, o Inbound Marketing é essencial. Saiba como utilizá-lo. Saiba mais

O que é Inbound Marketing?

[{"selector":"#anim-3467a3c3-43ab-4b32-89ad-fedb680da4e0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.572916397084843%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":13000,"fill":"forwards"}] [{"selector":"#anim-13f0ca34-25e2-4868-a67a-77bf0f997e12","keyframes":{"opacity":[0,1]},"delay":500,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a2b510c-4f51-4240-b696-970a6de692a8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-857f023a-723e-49e1-97df-b5c3c9bc8353","keyframes":{"transform":["translate3d(0px, -386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5de1271a-2861-407f-96cc-ddcf6ebd097a","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65a33ff1-1ca8-4275-99c2-ed02d5fca20b","keyframes":{"transform":["translate3d(-120.47782%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1829b9a-9c31-42b2-b4b1-da941f7f3201","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56724cf7-9b22-4b5f-a8ca-5b0ace49d37a","keyframes":{"transform":["translate3d(-120.51283%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Segundo a Hubspot, é um conjunto de técnicas que envolve a criação e o compartilhamento de materiais específicos para um determinado público que será impactado de acordo o que busca na Internet. Saiba mais

Por onde começar?

[{"selector":"#anim-21797b26-ceea-4133-8532-ce79f7bb762e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.572916397084843%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":12000,"fill":"forwards"}] [{"selector":"#anim-e1bfee73-7d3f-42be-b1cd-e8898e479d7b","keyframes":{"opacity":[0,1]},"delay":500,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c2dc2e2-7bb7-43bc-964f-c79ccdbe5aff","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e76b794a-a084-4f4b-a91a-be46cfc42f2b","keyframes":{"transform":["translate3d(0px, -386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9703fc0-7166-4122-aa3d-bbd44f082d86","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95c0dd5d-b78c-4619-932d-1e8d43f0aea9","keyframes":{"transform":["translate3d(-120.47782%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b9881dc-0b89-457b-847e-95b342fb6719","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e9d646e-5a28-46ac-a2ff-6f86e184eadb","keyframes":{"transform":["translate3d(-120.51283%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Tudo começa em conhecer bem o seu produto ou serviço e todas as formas como ele pode solucionar as necessidades ou problemas das pessoas. Veja como

E depois?

[{"selector":"#anim-a9dbf3c4-c277-4c0a-99c3-252aa6d4882e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.572916397084843%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":12000,"fill":"forwards"}] [{"selector":"#anim-1039707d-d3ce-48dc-8730-c5e3dfeef03e","keyframes":{"opacity":[0,1]},"delay":500,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f799ca52-cb3a-48b0-ba12-338c778d4a27","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67c763b0-7d91-49f3-bdbf-79df5903a358","keyframes":{"transform":["translate3d(0px, -386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7e64c4e-f4d5-451e-82e0-85484c92448b","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f117c25-de01-4bc1-b048-e64f77933491","keyframes":{"transform":["translate3d(-120.47782%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8953b4b7-d2e8-4b43-850e-cebcadbcaf67","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07ea82a8-7cd3-40cc-93c5-e072dc425dd9","keyframes":{"transform":["translate3d(-120.51283%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] É preciso saber que público deseja atrair. Você pode usar as técnicas de construção de Personas , que são fundamentais para definir a direção da comunicação. Veja como

Como usar o Inbound Marketing?

[{"selector":"#anim-52416eb3-0a35-434b-8404-1f38e489f950 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.572916397084843%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":13000,"fill":"forwards"}] [{"selector":"#anim-07dfe3a4-6f0d-4644-b8a9-ce79f5d58a57","keyframes":{"opacity":[0,1]},"delay":500,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61d5e71c-cf30-4571-9b5e-af851300a3b2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b644eff-5c2b-48fa-95ad-d1628ab5daab","keyframes":{"transform":["translate3d(0px, -386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74af5e70-ea84-4b9e-aef2-32ccc2fa91f9","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f9a974a-5f7b-42a2-9bd1-538ef0b11375","keyframes":{"transform":["translate3d(-120.47782%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29d52c06-6252-47d4-8019-f356beee05dc","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-334d8e08-d71a-42e0-bfb2-717dd8e2ec88","keyframes":{"transform":["translate3d(-120.51283%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A estratégia de Inbound Marketing passa pela produção de um conteúdo relevante. Isso vai diminuir o CAC e otimizar as vendas, porque atrairá clientes com alto potencial de compra. Saiba como fazer

- Atrair - Converter - Vender - Fidelizar

[{"selector":"#anim-eb9e4675-ee7e-4e90-ac75-adbf65b0b48a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.572916397084843%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":12000,"fill":"forwards"}] [{"selector":"#anim-4ec71f00-2f36-472e-8da0-50dd2cae79ee","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cbe8e880-937b-4f90-b8eb-9b2ebbba3f24","keyframes":{"transform":["translate3d(0px, -386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7396c78-1835-4a23-bc59-98ee3f349b5d","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a135154c-0ec7-4ad3-86c8-92ad81840165","keyframes":{"transform":["rotate(-270deg) translate3d(-61.0672%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48b58002-a7e9-4470-ac88-82b3eeef284c","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e04c92a1-f42a-4f83-a470-68c8892e52e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0275b728-468c-488c-8110-c3ade3a1547c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4655186d-96b7-484e-92cc-2e792e7a530f","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c46ebae0-c5a8-44d4-a4f2-d2c42ccbc033","keyframes":{"transform":["translate3d(-116.04096%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Para passar pelo processo de compra, há algumas fases bem definidas – e conectadas com a jornada do consumidor : Veja cada fase do funil

Como se manter relevante?

[{"selector":"#anim-bfa47805-6258-455c-9247-f60557536538 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.572916397084843%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":12000,"fill":"forwards"}] [{"selector":"#anim-95df37ac-acb2-42dc-9a1f-6e2fc48baded","keyframes":{"opacity":[0,1]},"delay":500,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb3bc2f8-09e0-4286-8fe7-ab419be28e0d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c23f16d2-40cc-46cc-9c10-ef55e9cc796b","keyframes":{"transform":["translate3d(0px, -386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1199b000-6a55-4ff1-adab-4fafa28017e6","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb76b37c-5314-41ff-99de-37acdf93cac0","keyframes":{"transform":["translate3d(-120.47782%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21f3ffcc-f5e1-41b0-9813-cb684bf9b1fb","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e37809d9-cff5-4d40-8fd9-2ab98381783c","keyframes":{"transform":["translate3d(-120.51283%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ofereça conteúdos em primeira mão e faça com que a persona saiba que está sendo privilegiada. Veja mais dicas

Dê o primeiro passo no Inbound Marketing com uma ferramenta fácil de usar e medir resultados

[{"selector":"#anim-976ccc1a-55f5-48ec-982a-2beac1312b60 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":15000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9a9c3bf0-2c6a-4cb5-a8b8-b0fddab11555","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d460af59-ff94-4734-abbf-aac030f37de5","keyframes":{"transform":["translate3d(0px, -286.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5193a64f-4818-4f59-9eed-db06231d999b","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Clique aqui!

Inbound Marketing

Inbound Marketing

Entenda como ele funciona e o que é preciso para aplicar essa estratégia